ananya_krishnan

India’s IPO market is at the centre of a quiet but significant change in how ordinary investors behave during monsoon months, and this August window reveals just how deep that shift runs. Why August has become a prime IPO window August sits inside India’s southwest monsoon cycle. Rain slows physical commerce in many cities, and … Read more

Annual report reading is now the most valuable skill a first-time Indian equity investor can build, as millions of new demat accounts open each year and the competition for good stocks grows sharper by the quarter. Why the annual report matters more than ever The National Stock Exchange of India crossed a milestone with total … Read more

Handmade pricing is the single decision that separates a surviving Indian craft business from one that quietly folds after its first festival season, and most founders get it wrong from day one. Why most artisan sellers underprice from the start India is home to 800 or more direct-to-consumer brands, with an estimated market size of … Read more

NPS tier II accounts are quietly becoming the go-to savings tool for India’s new class of self-directed investors, and the numbers now justify the attention. What is an NPS tier II account India’s National Pension System divides accounts into 2 tiers. The NPS offers 2 distinct account types to serve different financial needs. Tier I … Read more

Food delivery demand in India surges every monsoon, and smart entrepreneurs are using that window to launch cloud kitchen businesses with lower capital and faster returns than ever before. Why the monsoon creates a real market opportunity India’s monsoon season runs from June to September. During those months, millions of urban consumers stay indoors. They … Read more

Sovereign gold bonds changed how millions of Indians think about gold investment, delivering returns above 200% on some series while sitting quietly in a demat account. What sovereign gold bonds are and how they work Sovereign gold bonds are government securities issued by the Reserve Bank of India on behalf of the Government of India, … Read more

Startup funding in India is no longer a story that begins and ends in Bengaluru, and the numbers now confirm what many founders in smaller cities have known for years: the country’s investment geography is shifting fast. The scale of the shift Major hubs like Bengaluru, Hyderabad, Mumbai, and Delhi-NCR have led India’s startup revolution, … Read more

D2C brand India is no longer a metro privilege. Founders from Jaipur, Coimbatore, and Surat are quietly building $10 million businesses from spare rooms, proving that the real entry barrier was never money but clarity of product and channel. Why India is the best market to build a D2C brand right now India’s D2C market … Read more

Index funds are rewriting how first-time investors in India enter the market, and the numbers prove it: passive fund assets crossed ₹14 lakh crore by the end of 2025, up nearly 7 times from ₹1.9 lakh crore in 2019. What makes index funds work for new investors Index funds track an underlying index, such as … Read more