Diwali 2026 Retail Surge: E-commerce and Festival Shopping Strategies
The retail surge during Diwali transforms India’s commercial landscape, generating ₹3 lakh crores annually. Furthermore, the festival season from September to November accounts for 40% of annual retail sales. This creates unprecedented opportunities for businesses operating online and offline. In fact, the patterns of the Diwali retail surge determine the annual profitability of thousands of … Read more